La mercatique


LaMercatique is a consulting firm specializing in the integration of the digital world in marketing and communication strategies.

Working on areas such as beauty, banking, luxury, new technologies or distribution (GSA or GSS), I try, as a craftsman, to bring a human dimension to a tailor made product.
Whether from a computer, tablet, phone or anything else connected, the digital is not (only) a media in the advertising sense, it operates at all levels of the company and fundamentally alters profoundly the relationship with internal and external audiences.
More than that, it is now possible to create useful products or services for your customers.

The digital is not a race forward but a clear signal that we should concentrate on the basics of marketing and this is the meaning of the firm’s name.


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LaMercatique lets you enjoy the experience and network acquired during more than 10 years to assist you in the best integration of digital for your company.
The founding principle of LaMercatique is to bring simplicity in a world that can seem complex – independence of mind and constant questioning are our main strengths.


Stéphanie Jallet – Head of Social and Mobile Marketing – MONOPRIX

“I had the pleasure and the chance of working with Gregory on a big project for our brand (Monoprix). Gregory help us to manage our digital strategy. This campagne was a big success !. Greg is the most expert i had the pleasure of working with in social and digital media. In addition, he has dynamism, a pleasant and sunny personality. Don’t hesitate to work with him!”

Thomas Salveijo – Head of Digital Media – LA BANQUE POSTALE
“As a digital marketer for more than over 10 years i can say that Gregory is one of the best in his domain, with a strong knowledge of digital marketing and a deep sense of analysis ,and, on top of that he is a real kind and humble person.”

Frédéric Layani – International digital & CRM Manager – TAG HEUER

“Gregory is the most expert I had the pleasure of working with in social media.  In two words: Best in Class”