MARKETING ARTISAN FOR A DIGITAL AGE
I’m Grégory Pouy, founder of LaMercatique, a NYC-based transformational marketing firm.
LaMercatique helps brands to better understand and integrate digital by delivering relevant customer and brand experiences.
“La Mercatique” is an old French word with origins in marketing. It represents the rigorous efforts a marketer makes to study and influence consumer behavior. As a craftsman in the trade, I advocate a return to marketing basics—listening to people and studying changes in their behavior—to better understand modern developments.
My specialty in luxury brands will help you challenge the status quo and harness digital, whether you’re looking for a coherent digital strategy, personal mentoring, corporate seminars, operational follow-up, or all of the above.
LaMercatique : American business with a French touch
If you don’t take care of your customer, someone else will
With 15 years of marketing experience on both the agency- and client-side, I am best equipped to assist luxury brands in making the digital transformation. My clients include both global brands and promising startups.
The first step to harnessing digital is learning how it connects with real people. To do this, it’s crucial to make digital a foundational objective in your company.
What I bring you: Executive-level mentoring, dedicated workshops (choice of location, program, and speakers), and assistance in vetting speakers’ quality
I’ve worked in both entreprises and in agencies. I’ve encountered the complexities global organizations frequently face, which makes my approach stictly pragmatic.
What I can bring you: Digital strategy, brand strategy or third-party partnership options.
Digital is a human affair. All departments in your enterprise are impacted by its evolution, making it crucial to integrate it sensibly across silos.
What I can bring you: Internal audits, the capacity to wed digital strategy into an organization at any stage, and help in defining new roles for this competitive frontier.
Educational speaking is crucial, both for passing knowledge forward and continuing to grow. I’ve taught and organized courses in digital marketing, influencer marketing and viral marketing in top European universities, including HEC, Essec and Dauphine.
The brands—and the people—that I’ve been lucky enough to work with:
Named by Slideshare as one of the world’s top influencers in education
I provide both corporate training and speaking opportunities to help you meet your goals—anything from inspirational coverage of a topic to two-day workshops. My personalized programs are built in collaboration with my clients. A few of my presentations are shared on Slideshare every year—because sharing is the new belonging.